IF YOU KNOW, YOU KNOW

​We are a Green Beret-owned and operated organization, formed by individuals who have devoted their lives to defending our nation. Through personal sacrifice, we have protected our families and the freedoms we hold most dear. While others may label us as the "best of the best," we simply see it as a dedication to preserving the freedom to live life on our own terms.

SOFU is more than just a clothing brand offering special operations-inspired apparel and custom threads. It embodies our tight-knit community and the shared stories that are reflected through subtle messages. Our designs speak to those who understand, with a unique touch of creativity and graphics that honor our history, lifestyles, and tributes. There is no singular face behind this brand—it's a tribute to all the teams in every community and the supporters who stand with them. It’s never been about "I"; it’s always been, and will always be, about the "Team." DOL